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Editorial Policy

Editorial Policy: How Kerassentials Researches, Writes, and Reviews Content

At Kerassentials, trust is the foundation of everything we publish. Readers come to us with real concerns about their nails, skin, and overall appearance, and they deserve information that is accurate, balanced, and transparent about its limits.

This Editorial Policy explains the principles, processes, and safeguards that guide every article on this site. It applies to all content we publish, including educational guides, product overviews, comparisons, and reviews.

1. Our Editorial Mission

Our mission is to help readers understand nail and skin care topics clearly and make better-informed decisions.

To fulfill that mission, we commit to:

  • Publishing information that is accurate, current, and clearly written
  • Distinguishing between established facts, limited evidence, and marketing claims
  • Disclosing how we earn revenue and any material connections to products we discuss
  • Directing readers to qualified healthcare professionals for diagnosis and treatment
  • Correcting mistakes openly and promptly

To learn more about who we are, visit our About Us page.

2. Editorial Independence

Kerassentials is supported by affiliate commissions. When readers purchase through certain links on our site, we may earn a commission at no additional cost to them.

We protect our independence through the following rules:

  • Commissions do not influence our conclusions. We do not accept payment in exchange for favorable coverage, and no seller or manufacturer reviews or approves our content before publication.
  • Affiliate relationships are always disclosed. Disclosures appear clearly and near the content they relate to, consistent with the FTC Endorsement Guides and the FTC’s Disclosures 101 for Social Media Influencers, whose principles apply equally to websites.
  • Revenue does not decide topics. We choose subjects based on what readers need to know, not solely on what generates income.
  • We include limitations. A fair discussion of any product covers who it may not suit, what is unknown, and what to consider before buying.

Our full revenue model is explained in our Monetization Policy.

3. Our Content Creation Process

Every article follows a structured workflow:

Step 1: Topic Selection

We identify topics based on reader questions, search trends, and gaps in clear, trustworthy information about nail care, foot and hand care, and topical products.

Step 2: Research and Sourcing

We gather information from reliable, verifiable sources before writing. See Section 4 for our sourcing standards.

Step 3: Drafting

Content is written in plain language, avoiding unnecessary jargon. Where technical terms are needed, we explain them.

Step 4: Claim Verification

Every factual statement, especially anything related to health, ingredients, or product performance, is checked against our sources. Statements we cannot support are revised or removed.

Step 5: Compliance Review

We review content for compliance with advertising and health-claims standards, including guidance from the U.S. Food and Drug Administration (FDA) and the FTC. For readers outside the United States, we follow comparable principles from bodies such as the UK Advertising Standards Authority (ASA) and Advertising Standards Canada.

Step 6: Final Editorial Review

Our editor reviews the finished article for accuracy, clarity, balance, and proper disclosure before it is published. More information about our editor is available on our Editor Profile page.

Step 7: Updates and Maintenance

We revisit articles periodically. Content is updated when new research, regulatory guidance, or product information changes the picture.

4. Sourcing Standards

We prioritize sources in the following order of reliability:

  1. Government and public health agencies, such as the CDC, the FDA, and MedlinePlus
  2. Peer-reviewed research, typically accessed through PubMed
  3. Professional medical and dermatological organizations, such as the American Academy of Dermatology
  4. Official product information, including manufacturer labeling, which we treat as a statement by the seller and not as independent verification
  5. Reputable news and industry publications, used with caution and cross-checked where possible

We avoid relying on anonymous forums, unverified testimonials, or marketing materials as proof of effectiveness. When a claim comes only from a seller, we say so.

5. Standards for Health and Product Claims

Because we cover health-related topics, we hold ourselves to strict language standards:

  • No disease claims. We do not state or imply that any product diagnoses, treats, cures, or prevents a disease unless that claim is backed by appropriate regulatory authorization.
  • No guaranteed results. We never promise specific outcomes. Individual experiences vary.
  • No misleading before-and-after framing. We do not use images or stories that suggest typical results without appropriate context.
  • No false urgency. We do not use fake countdown timers, invented scarcity, or pressure tactics.
  • Careful use of testimonials. Where customer experiences are mentioned, they are clearly identified as individual experiences and not as proof of effectiveness, in line with the FTC’s guidance on consumer reviews and testimonials.

Statements regarding supplements or topical products on this site have not been evaluated by the FDA unless explicitly stated. For more on how such products are regulated, see the FDA’s resources on dietary supplements and cosmetics.

6. Product Coverage, Reviews, and Comparisons

When we discuss a product such as Kerassentials, we aim to:

  • Describe the product’s stated purpose, ingredients, and directions accurately
  • Clearly separate what the manufacturer claims from what is independently supported
  • Mention potential considerations, such as sensitivities, who should consult a doctor first, and the limits of available evidence
  • Provide information about purchase terms as published by the seller, noting that prices, availability, and policies can change
  • Avoid making comparisons that cannot be reasonably supported

We do not manufacture, sell, or ship any product discussed here. Purchases are completed on the seller’s website, which has its own terms and customer support.

7. Use of Artificial Intelligence

We may use AI-assisted tools to support tasks such as organizing research, drafting outlines, and editing for clarity. These tools do not replace editorial responsibility:

  • All AI-assisted content is reviewed, fact-checked, and edited by a human before publication.
  • We do not publish AI-generated statements about health or products without verification.
  • We never use AI to fabricate reviews, testimonials, experts, or credentials.

The full details are in our Artificial Intelligence Use Policy.

8. Corrections and Updates

We are committed to getting things right, and to fixing them when we do not.

  • When we identify or are notified of a factual error, we review it promptly.
  • Confirmed errors are corrected, and significant corrections are noted on the page where appropriate.
  • Articles are updated when new information changes our understanding.

Our process is described in detail in our Corrections Policy.

9. Reader Feedback

Reader input helps us improve. We welcome questions, topic suggestions, and reports of errors or unclear content.

10. Privacy and Data Protection

We respect reader privacy and handle personal information in line with applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Please review our Privacy Policy and Cookie Policy to understand how data is collected and used. Use of this site is governed by our Terms of Use.

11. Important Health Disclaimer

All content on Kerassentials is provided for general educational and informational purposes only. It is not medical advice.

Nail changes can result from many causes, including infections, skin conditions, injuries, circulation problems, and other health issues. Only a qualified healthcare professional can evaluate your situation and recommend appropriate care. Nothing on this site is intended to diagnose, treat, cure, or prevent any disease, and nothing should delay or replace professional medical advice.

If you have diabetes, poor circulation, a weakened immune system, or any ongoing health condition, please consult a healthcare provider before using any new product.

12. Changes to This Policy

We may update this Editorial Policy from time to time as our practices, tools, and legal requirements evolve. The “Last reviewed” date below shows when it was most recently revised. We encourage you to check this page periodically.

Questions About Our Editorial Standards?

If you have questions about how we create or review content, or concerns about something you have read on Kerassentials, please reach out through our Contact Us page. We take editorial integrity seriously, and we are glad to explain our process.

Last reviewed: November 2026

Disclosure: This website contains affiliate links. We may earn a commission from qualifying purchases at no extra cost to you. See our Monetization Policy for details.

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