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Monetization Policy

Monetization Policy: How Kerassentials Earns Revenue

Publishing quality information takes time, research, and resources. At Kerassentials, we are open about how this website is funded, because you deserve to know whether a financial relationship could influence what you read.

This Monetization Policy explains how we earn revenue, how we keep our editorial content independent, and what safeguards protect you as a reader.

1. The Short Version

  • Kerassentials is supported by affiliate commissions. When you click certain links on this site and buy a product, we may earn a commission at no additional cost to you.
  • Commissions do not buy favorable coverage. We do not accept payment in exchange for positive opinions.
  • We disclose our relationships clearly, in line with the U.S. Federal Trade Commission (FTC) Endorsement Guides.
  • We are an independent publisher. We are not the manufacturer, seller, or distributor of the products we discuss.

The rest of this page explains these points in detail. To learn more about who we are, visit our About Us page.

2. Our Revenue Sources

Affiliate Commissions

Our primary source of revenue is affiliate marketing. This is how it works:

  1. We publish educational content about nail care, skin care, foot and hand care, and related topical products, including Kerassentials.
  2. Some links in that content are affiliate links, which contain a special tracking code.
  3. If you click one of these links and complete a purchase on the seller’s website, the seller or affiliate network may pay us a commission.
  4. The price you pay is the same whether or not you use our link.

Affiliate programs may be operated directly by a seller or through third-party affiliate networks. We only join programs whose terms we can follow in good faith.

Other Possible Revenue

In the future, we may also earn revenue from sources such as display advertising, sponsored content, or other partnerships. If we do, we will update this policy and clearly label such content as described in Section 5.

3. How We Disclose Our Affiliate Relationships

We follow the FTC’s principle that a material connection between a publisher and a product must be disclosed clearly and conspicuously. You can read the agency’s guidance in Disclosures 101 for Social Media Influencers, whose principles apply equally to websites.

In practice, we aim to:

  • Include a disclosure statement on pages that contain affiliate links, placed where readers are likely to see it before clicking
  • Use plain language, such as “we may earn a commission at no extra cost to you,” rather than vague or hidden wording
  • Make disclosures visible on all devices, including mobile
  • Repeat disclosures where needed, such as near prominent calls to action

Readers in the United Kingdom, Canada, Australia, and New Zealand are protected by similar standards from bodies such as the UK Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA), Advertising Standards Canada, and the Australian Competition and Consumer Commission (ACCC). We apply comparable disclosure principles across all regions we serve.

4. Our Editorial Independence

Revenue is important, but it must never decide what is true. We protect editorial independence through the following commitments:

  • No pay-for-praise. We do not accept payment, free products, or other incentives in exchange for favorable reviews or particular conclusions.
  • Content is not pre-approved by sellers. Manufacturers and sellers do not review or approve our articles before publication.
  • We include limitations. Fair coverage of any product includes who it may not suit, what is unknown, and what readers should consider before buying.
  • We do not fabricate reviews or testimonials, and we do not present paid promotion as independent opinion. This follows the FTC’s rules on consumer reviews and testimonials.
  • Higher commissions do not change our standards. A product’s commission rate does not determine whether, or how favorably, we cover it.
  • Corrections apply equally. Sellers cannot demand the removal of accurate, balanced information. Requests for changes are evaluated on accuracy and evidence, as described in our Corrections Policy.

The full framework guiding our content is described in our Editorial Policy, and the person responsible for editorial decisions is introduced on our Editor Profile page.

5. Sponsored, Paid, or Promotional Content

If Kerassentials ever publishes content that was paid for or sponsored by a third party, we will:

  • Label it clearly (for example, “Sponsored” or “Advertisement”) at the top of the content
  • Make sure the paid relationship is obvious before you start reading
  • Hold the content to the same accuracy and health-claim standards as everything else we publish
  • Refuse sponsored content that makes unsupported health claims or conflicts with our editorial values

Native or sponsored content is never presented as independent editorial analysis.

6. Health Claims and Responsible Promotion

Because we operate in the health and wellness space, our monetization is subject to strict limits on what we say:

  • No disease claims. We do not state or imply that a product diagnoses, treats, cures, or prevents a disease unless supported by appropriate regulatory authorization.
  • No guaranteed results. Individual experiences vary, and we never promise specific outcomes.
  • No false urgency or pressure tactics. We do not use fake countdown timers, invented scarcity, or misleading “limited stock” messaging.
  • Careful with marketing language. Where we quote or summarize a seller’s claims, we identify them as the seller’s claims and not as independently verified facts.

Our approach is guided by the FTC’s health products compliance guidance and the FDA’s resources on dietary supplements and cosmetics. Statements about products on this site have not been evaluated by the FDA unless explicitly stated.

7. What Happens When You Click an Affiliate Link

When you click an affiliate link on Kerassentials:

  • You are taken to the seller’s website, which is separate from ours.
  • A tracking cookie or similar technology may be placed on your device so the seller or network can credit us for a referral.
  • The purchase is completed with the seller, under the seller’s own terms, pricing, shipping, refund, and customer support policies.

Please note that:

  • We do not process payments, ship products, or manage orders.
  • Prices, availability, offers, and guarantees are controlled by the seller and can change at any time. Always confirm current details directly with the seller before purchasing.
  • Questions about orders, returns, or refunds should be directed to the seller.

You can learn more about the cookies and tracking technologies involved in our Cookie Policy.

8. Use of Technology and AI

We may use AI-assisted tools to support research organization, drafting, and editing. These tools are never used to fabricate reviews, invent experts, or produce unverified health claims, and monetization does not change those rules. All published content is reviewed by a human editor. See our Artificial Intelligence Use Policy for details.

9. Privacy and Data Related to Monetization

Affiliate marketing and advertising can involve the use of cookies, tracking links, and analytics. We handle personal information in line with applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

  • We do not sell the personal health information of our readers.
  • Details about the data we and our partners may collect, and your rights, are available in our Privacy Policy and Cookie Policy.

10. Your Choices as a Reader

We want you to feel comfortable and informed:

  • You are never required to use our links. If you prefer, you may search for a product and purchase it directly from the seller, though the commission that supports our work would not apply.
  • You can adjust cookie settings in your browser or through the options described in our Cookie Policy.
  • You can ask us questions about any relationship or disclosure at any time.

11. Important Health Disclaimer

All content on Kerassentials is provided for general educational and informational purposes only and is not medical advice.

Nothing on this site is intended to diagnose, treat, cure, or prevent any disease. Nail changes can have many causes, some of which need professional evaluation. Please consult a qualified healthcare professional before using any new product, especially if you have diabetes, poor circulation, a weakened immune system, or another ongoing health condition. Individual results vary, and no outcome is guaranteed.

12. Questions, Concerns, or Reports

If you have a question about how we earn revenue, believe a disclosure is unclear, or think a page is missing one, please tell us:

If you believe a product has been advertised in a misleading way, you may also report concerns to regulators such as the U.S. Federal Trade Commission or your national consumer protection authority.

Use of this website is governed by our Terms of Use.

13. Changes to This Policy

As our business, partnerships, and the law evolve, we may update this Monetization Policy. The “Last reviewed” date below shows when it was most recently revised. We encourage you to check this page periodically.

Our Promise

We earn a living by helping readers find information they can trust, and trust is the one thing we cannot afford to sell. We will keep our relationships visible, our standards consistent, and our content independent.

Thank you for supporting Kerassentials.

Last reviewed: November 2026

Disclosure: This website contains affiliate links. We may earn a commission from qualifying purchases at no extra cost to you.

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